Job Description

About Groundfloor

Groundfloor is a neighborhood hub designed for work, connection, and community. We create spaces that bring people together—whether for deep work, shared meals, or lively events. As we grow, we’re looking for a  Marketing Manager to help shape and execute our marketing strategy, ensuring we reach the right people, tell compelling stories, and build a brand that resonates.

About the Role

As our  Marketing Manager , you’ll be responsible for driving awareness, engagement, and growth across multiple channels. You’ll lead everything from  brand storytelling and content marketing to paid acquisition and community engagement , making sure Groundfloor continues to attract and retain the right members. This is a  generalist marketing role —perfect for someone who thrives on variety, is both creative and analytical, and enjoys building a brand from the ground up.

Key Responsibilities

• Develop and execute a  brand marketing strategy that strengthens Groundfloor’s identity and drives engagement.
• Create and oversee a  content calendar , ensuring consistent messaging across email, social media, and other platforms.
• Craft compelling storytelling and campaigns that communicate the value of Groundfloor to potential and existing members.

• Lead  multi-channel marketing efforts , including  email, paid social, website, and partnerships to drive new memberships.
• Identify and test new  growth opportunities , optimizing for conversion and retention.
• Manage and track  marketing budgets , ensuring efficient spend and strong ROI.

• Build and execute  retention and loyalty initiatives , ensuring members stay engaged and active.
• Lead  email & SMS marketing efforts, keeping members informed and excited about what’s happening at Groundfloor.
• Support  local marketing efforts for new locations , ensuring strong brand presence in key markets.

• Track and analyze marketing metrics to understand what’s working and where to improve.
• Optimize marketing campaigns through  A/B testing, audience segmentation, and creative iteration .
• Own  reporting on key marketing KPIs , making data-driven decisions to improve strategy.

Who You Are

• Experienced Marketer : 3-5+ years in a marketing role, ideally in brand, growth, or community-driven businesses.
• Creative & Strategic : You can tell compelling brand stories while also thinking about data and performance.
• Multi-Channel Generalist : You’re comfortable working across  email, paid social, content, and community marketing .
• Data-Driven : You love tracking results and making decisions based on insights.
• Community-Oriented : You understand what makes people connect and how to build authentic engagement.
• Self-Starter : You thrive in a fast-paced environment, taking ownership and executing efficiently.

Nice to Have

• Experience with  membership-based or subscription businesses .
• Background in  hospitality, lifestyle, or community-driven brands .
• Familiarity with tools like  Klaviyo/Mailchimp, Meta Ads Manager, Google Analytics, or Attentive .

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