Job Description

Discover Gloria Ferrer Winery, where it’s more than a wine, it’s a feeling!

Find your place at Gloria Ferrer, where our vineyards stretch over 300 acres of Estate Vineyards in the stunning Los Carneros region of Sonoma. Whether you're passionate about viticulture, a hospitality expert, or a pro in production, Gloria Ferrer offers an energetic and forward-thinking environment that values fun, creativity, and a shared love for exceptional wines.

At Gloria Ferrer, every role is important to our success and every day presents a chance to innovate, grow, and enjoy the fruits of our labor, quite literally! We pride ourselves on being a community that stays true to its roots, commits to sustainability, embraces innovation, and fosters a culture grounded in respect, integrity, passion and excellence. At Gloria Ferrer we laugh together, work hard together, and raise a glass together.

SUMMARY

The Marketing Specialist plays a key role in developing and leading the execution of marketing campaigns, marketing materials, and managing communications across various channels. This role is responsible for day-to-day marketing operations, tracking and analyzing campaign performance, and managing databases ensuring timely delivery of marketing assets. The ideal candidate will have strong organizational skills, attention to detail, and the ability to collaborate with both internal teams and external vendor relationships. A background in digital marketing, content creation, and data analysis is a plus. This role helps drive the overall marketing strategy that enhances brand awareness, generates leads, and customer engagement.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Marketing Campaign

• Develop, execute and oversee marketing campaigns across both digital and traditional platforms.
• Lead coordination with internal teams to manage the development, timing, and delivery of marketing assets and collateral.
• Manage and optimize marketing calendars, overseeing and tracking all campaign deadlines and deliverables.
• Design and execute content creation for various channels including emails, social media posts, blogs, newsletters and wine club activities.
• Manage the execution of paid media campaigns including Google Ads and social media advertisements.

Data Management & Reporting

• Collect and analyze data on campaign performance, using analytical tools such as Google Analytics, CRM, and social media insights to assess campaign performance and influence marketing strategy.
• Create reports and dashboards to monitor key performance indicators (KPIs), presenting actionable insights to senior management.

Content Management

• Manage the company’s content management system (CMS), uploading and organizing content for web pages and social.
• Lead quality control for all marketing content, conducting proofreading and ensuring consistency in tone, style and branding across all content.
• Manage the organization and storage of marketing collateral, such as brochures, graphics, and videos.

Event Support

• Planning and execution of marketing events such as Instagram Live, sponsorships, and wine club activities.
• Manage and execute all aspects of event logistics, from promotion and registration for virtual and in-person events.
• Prepare marketing materials and swag for events, ensuring all items are on-brand and delivered on time.

Collaboration & Communication

• Work closely with internal teams to align marketing efforts with overall business goals.
• Serve as the primary liaison between external vendors, agencies, and freelancers to coordinate project timelines and deliverables.
• Ensure smooth communication within the marketing team and across other departments.

Social Media & Digital Marketing

• Support the social media team by scheduling posts, monitoring engagement, and assisting with content creation.
• Respond to social media inquiries, monitor brand mentions, and escalate issues to the appropriate teams.
• Assist with email marketing efforts, including list management, testing, and deployment of email campaigns.

Brand Management

• Ensure all marketing materials are consistent with brand guidelines and maintain a cohesive brand image.
• Update brand assets, such as logos, style guides, and presentation templates.

OTHER RESPONSIBILITIES

• Ensure that the positive company Culture is consistently supported in all business and employee interactions. This includes ethical and legal behaviors, plus compliance with state and federal law and company policies and procedures.
• Participates in industry and consumer events, seminars, and shows as necessary
• Other duties as required.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. The employee must be a team player, able to prioritize safety, sustainability, and quality.

EDUCATION and/or EXPERIENCE

• Bachelor’s degree in marketing, communications or related field and three plus years of winery experience and/or training. Equivalent combinations of education and experience will be considered.
• Proficiency in MS Office & Cloud Based applications including Klaviyo, Canva, Adobe, Google and Meta.
• Strong communication skills, with the ability to effectively read, write, and work with data and technology.
• Must be at least 21 years of age and have a valid CA driver’s license.
• Proven ability to work independently with strategic foresight and minimal supervision, demonstrating initiative.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to sit, talk, and hear. The employee is frequently required to use hands to type, handle, or feel, and reach with hands and arms, particularly when working with marketing materials, digital content, or event setup.

• Must be able to occasionally work outdoors in varying weather conditions during events, photoshoots or content gathering.
• Must be able to walk or stand for extended periods during event coordination or on-site promotions.
• Must be able to lift up to 48 pounds, such as marketing materials or event supplies and case of wine.
• Must be able to see clearly to work on computers for long periods, create digital marketing assets, and proofread content.
• Must be able to work occasional long hours, particularly during events or campaign deadlines.
• Must be able to sustain periods of sitting while working on a computer, as well as occasional standing, walking, or light physical activity during event setups or promotional activities.

GENEROUS BENEFITS OFFERED

• Comprehensive health insurance options (medical, dental and vision)
• Flexible Savings Account and Health Saving Account, with contribution.
• Life Insurance, Short-Term and Long-Term Disability Insurance
• 401K and Roth 401K plans, with matching contributions
• Paid Time Off (Holidays, Vacation and Sick)
• Paid Maternity and Paternity Leave
• Employee Assistance Program
• On-Site Winery Benefits
• Educational Assistance
• Recognition Programs

Equal Employment Opportunity Employer

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