Job Description

General Description

Chiro One Wellness Centers is a high-growth healthcare organization looking for a Senior Copywriter to help drive patient engagement and conversions. They will work closely with the marketing team, ad agencies, and clinic teams to gain insights into our patients, the patient journey, and the value of our care model to create organic and paid campaigns across digital, social, and print that educate and inspire communities.

Our high-growth, healthcare organization is looking for an enthusiastic, hardworking, and highly skilled copywriter to join our team! A qualified candidate will have 3+ years of experience writing digital and print content. The ideal candidate loves to be part of a team, is hardworking, and excited to contribute in a meaningful way to our mission to improve the lives of people in every community.

The individual who fills our role will be responsible for developing, managing, and optimizing all content to drive engagement and conversions across our 100+ and growing clinics.

Essential Functions and Responsibilities:

The Senior Copywriter drives patient engagement and supports new patient acquisition via the creation of innovative content across digital and print channels for a high-growth chiropractic brand.

• Work with the marketing team to create content strategies and road mapping to improve the patient journey, strengthen the brand, and drive new patient acquisition
• Build monthly content calendars and initiatives; Collaborate with the internal marketing team and ad agencies to create timelines that meet campaign launch deliverables
• Work closely with the team to develop the content aspects of integrated bimonthly campaigns for both paid and organic social channels
• Author high-performing, SEO-friendly digital content including blogs, organic social posts, paid social ads, infographics, newsletters, web pages, etc.
• Create conversion-focused email content incorporating infographics, blogs, and videos that align with the current marketing campaigns
• Produce content across social media platforms including Instagram, Facebook, YouTube, TikTok, LinkedIn and Twitter
• Work with clinical teams to create printed content such as brochures, posters, signage, etc. to enhance the in-clinic patient experience
• Collaborate across departments to identify activities and create engaging storytelling tactics across social platforms to promote our brand identity
• Write engaging press releases and social posts for new clinic openings, clinic acquisitions, and other ad hoc newsworthy items
• Ensure brand consistency across digital and print channels through tone, voice, and terminology
• Ensure creative is error-free, accurate and appropriately approved

Minimum Qualifications

• 3-5+ years of copywriting experience with an agency or in-house marketing team
• A portfolio that shows strategic and conceptual campaign thinking applied across a range of deliverables, including digital advertising, organic, web and print
• Skilled at creating content for a combination of paid, organic, and brand campaigns
• Ability to collaborate cross-functionally to synthesize key messages into clear, compelling, and impactful deliverables
• Excellent creative writing, critical analysis, and editing skills
• Experience supporting social media for a brand, or a personal passion for social media combined with experience writing for a brand
• A working knowledge of SEO and how it applies to content marketing
• BA in Journalism or Communications
• Working knowledge of Microsoft Office (Excel, Word, PowerPoint)

Job Competencies

• Passion for creating innovative campaigns and content that drive engagement and conversion
• Ability to work in a fast-paced environment with competing priorities
• Effectively collaborates with team members to drive achievement of executional plans
• Ability to present creative concepts clearly and confidently
• Knowledge of SEO best practices
• Experience with influencer marketing (desired, but not required)

Benefits of Working at Chiro One

• High-growth company with career growth/promotional opportunities
• Hybrid-friendly culture
• Competitive vacation
• Comprehensive health benefits + 401k plan
• Free chiropractic care for employees and their immediate family members
• Wellness programs

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